Important notes on how to use the assistant:

  • This is for Display demand only
  • You are using floor and NOT targeted eCPM
  • Identify the floor you want to test
  • Total ad requests via Adx historical report (min last 7 days)
  • Total sold impressions: Adx, Open Bidding, Amazon, Prebid (min last 7 days)
  • Total revenue: Adx, Open Bidding, Amazon, Prebid
  • When you increase or decrease the floor, make sure it is from 5%-10% of the set floor or 1 cent + –
  • After changing the floor, you will need to wait for 7 days for proper scalable data and perform the same exercise.

No Action

no need to change the floor

Increase

the floor as recommended above

Decrease

the floor as recommended above

Issue

could be demand issue or other

If you need any help, please do not hesitate to contact us

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