Unified Price is a valuable tool designed to assist you in establishing floor pricing rules within Google Ad Manager.

“Important notes:

• This is for Display demand only
• You are using floor and NOT targeted eCPM or Optimised CPM
• Identify the floor you want to test
• Total ad requests (min last 7 days)
• Total sold impressions: Adx, Open Bidding, Amazon, Prebid (min last 7 days)
• Total revenue: Adx, Open Bidding, Amazon, Prebid
• When you increase or decrease the floor, make sure it is from 5%-10% of the set floor or 1 cent + – (the widget is set to + – 5% of the floor)
• Test the recommended floor on your ad manager unified price rules experiment
• If you get the recommended floor result “Check”, this means there is an issue, it could be a demand issue or ad manager settings issue … etc.”

Example of a unified price rule in Google Ad Manager

Unified Price Rule for USA: Floor is set to 0.50

Total ad requests – USA = 1,000,0000

Adx Report – USA = 200,000 sold impressions

Open Bidding Report – USA  = 100,000 sold impressions

SSPs Report – USA  = 100,000 sold impressions

Sold Impressions – USA = Adx impressions + SSPs impressions + Open Bidding impressions = 400,000

Total Revenue – USA = Adx revenue + SSPs revenue + Open Bidding revenue = 5,000